Fractals
Construct Definition
Fractal geometry stems from chaos theory, and is the subject of incredible visual structures, infinite and self-similar at any scale. The amazing aspect of these structures are that they can be generated by simple algorithms, which give rise to the very intricate designs. It has subsequently been established that these mathematical designs exist in nature, expressed in the design of ferns, fjord coastlines, cloud formations, brain patterns, traffic patterns, etc. (e.g. Mandelbrot set; Serpinsky carpet).
Business Implication
The potential that fractal geometry hold for business are many, one being the robust shapes that are derived, from simplistic self-repeating instruction-sets. The rich patterns are highly robust, and enjoy a design feature regarding its self-similarity, irrespective of scale. The simplicity and robustness in these structures is thought to present natures intimate designs to ensure evolution.
[Self-similar designs, Repetitive consistency]